• Copywriter

     

    Born Analogue

    Wired for Digital

    A Social Native

     

  • About

    I Write Experiences. I Design Content. I Build Brands, Connections & Drive Interactions.

    Social Media

    Event Coverage

    Website

    Blog

    eNL

    Mobile App

    Sales Kit

    Press Release

    Pitch

  • Experience

    I'm no stranger to writing for

    Icon made by Icon Pond from https://www.flaticon.com/authors/popcorns-arts

    Travel & Tourism

    Icon made by Icon Pond from https://www.flaticon.com/authors/popcorns-arts

    F&B

    Icon made by Icon Pond from https://www.flaticon.com/authors/popcorns-arts

    Mall

    Icon made by pixel-buddha from https://www.flaticon.com/authors/pixel-buddha

    Fashion

    Icon made by Icon Pond from https://www.flaticon.com/authors/popcorns-arts

    Arts Education

    Icon made by Icon Pond from https://www.flaticon.com/authors/popcorns-arts

    Climate

    Icon made by Nikita Golubev from https://www.flaticon.com/authors/nikita-golubev

    Flora & Fauna

    Icon made by Icon Pond from https://www.flaticon.com/authors/popcorns-arts

    Placemaking

    Icon made by Freepik from https://www.flaticon.com/authors/freepik

    Family

    Icon made by Freepik from https://www.flaticon.com/authors/freepik

    Home Tech

  • Visual X Storytelling

    On Social Media

  • PaperOne™

    Client: APRIL Group, PaperOne™

    Platform: Instagram

    —o-0-o—

     

    The world has come a long way since homing pigeons delivered WhatsApp messages on papyrus. Yet one thing stays the same —the ability of a blank canvas to capture the imagination of many.

     

    Paper is a technology far from obsolete in the 21st Century. And it's my job to help PaperOne™ leverage Instagram to connect with creative folks who're on the same page!

     

    —o-0-o—

     

    Concept 1:

    Paper Treats

    Writer: Jeng Yi (Concept + Copy)

    Designer: Zerick (Art + Photography)

    • Paper X Ice Cream
    • Creative treat for a creative community 
    • Served with a healthy dose of puns

    Concept 2:

    Paper Stories

    Writer: Jeng Yi (Concept + Copy)

    Designer: Zerick (Art)

    • 3-part storytelling
    • Leverage Instagram's multi-photo feature to create a seamless visual story
    • Every story comes with an unexpected twist 

    Sample 3:

    Paper Pantone

    Writer: Jeng Yi (Concept + Copy)

    Designer: Zerick (Concept + Art)

    • Paper X Pantone Colours
    • Strengthen the association of PaperOne™ with "vibrant colours"
  • NAFA

    Client: Nanyang Academy of Fine Arts

    Platform: Multi-platform + Event Coverage

    —o-0-o—

     

    Beyond showcasing its vibrant school life, Singapore's pioneer arts education institution seeks to engage its young audience on a platform native to them. It's my challenge to approach content with a daring soul and creative pride!

     

    —o-0-o—

    Live Event Coverage

    #NAFAfashionshow 2017

    Writer: Jeng Yi

    Designer: Felicia Chia, Joanna Teo
    Platforms: Instagram (featured), Facebook, Twitter

    Live Event Coverage

    NAFA Openhouse 2017 #ohNAFA

    Writer: Jeng Yi

    Designer: Felicia Chia, Joanna Teo
    Platforms: Instagram (featured), Facebook, Twitter

    Regular Content

    Writer: Jeng Yi

    Designer: Joanna Teo
    Platform: Instagram
    (3-part storytelling series)
  • Climate Change SG

    Client: National Climate Change Secretariat

    Platforms: Facebook & Instagram

    —o-0-o—


    Climate change is real and Singapore isn't insulated from the impact of it.

    More than just engaging keyboard warriors, NCCS seeks to create public awareness and drive climate action through dialogue and education. My challenge was to make scientific content palatable to the masses!

     

    —o-0-o—

    Instagram

    #DearHumans Series

     

    Writer: Jeng Yi (Concept + Copy)

    Designer: Jin Yian Choo (Art)
    • Localised content
    • Copy-driven concept developed by the writer during agency pitch for NCCS

    Facebook

    Infographic Series

    Localised content

    Writer: Jeng Yi (Concept + Copy)

    Designer: Jin Yian Choo (Concept + Art)
    • Climate Change X Technology
    • Note: Copy is written according to PUB and NCCS requirements.
     

    Facebook

    Infographic Series

    Localised content

    Writer: Jeng Yi (Copy)

    Designer: Jin Yian Choo (Art)
    • Climate Change X Technology
  • Din Tai Fung SG

    Client: Din Tai Fung 鼎泰豐

    Platforms: Facebook & Instagram

    —o-0-o—

     

    At Din Tai Fung, every visit is a homecoming. For a global brand that pursues consistency and excellence, the creative challenge was to extend this traditional experience online while pushing for new and creative ways to engage its audience in Singapore.

     

    —o-0-o—

    The Art of Eating Xiao Long Bao (Video)

    Writer: Jeng Yi

    Designer: Jin Yian Choo, Felicia Chia

    Instagram

    Writer: Jeng Yi

    Designer: Felicia Chia

  • Funan SG

    Client: CapitaLand, Funan

    Platforms: Facebook, Instagram

    —Local. Street. Tongue-in-chic—

    —o-0-o—

     

    Funan 2.0 is an up-and-coming mall that will change how we live, work and play in Singapore's historic city hall. It's my job to engage millennials, young professionals, creatives and technopreneurs to join Funan's Gen F Tribe.

     

    From now till 2019, Funan is stepping up its branding efforts through creative collaborations, workshops and events at its one-of-a-kind show suite.

     

    —o-0-o—

     

     

    Instagram

    Writer: Jeng Yi

    Designer: Joanna Teo

    • Funan's Brand "Passion Clusters"

    Instagram

    Writer: Jeng Yi

    Designer: Joanna Teo

    • Craft X Street X Chic

    Instagram

    Writer: Jeng Yi

    Designer: Joanna Teo

    • Experiment X Create X Destroy

    Instagram

    Writer: Jeng Yi

    Designer: Joanna Teo

    • Funan 2.0 X Partners 
  • Destination Marketing

    Client: Singapore Cruise Centre // Brand: WOWgetaways

  • I've travelled to the island of Batam, tested food, visited ruins; interviewed local partners and wrote #WOWFlavoured web content featuring over 100 partners.

    1

    Website

    • 40 F&B partners
    • 43 R&R partners
    • 17 Hotels & Resorts
    3
  • WOWGetaways

    Writer: Jeng Yi // Designer: Felicia Chia, Zerick // Editor: Caroline Boey

    Web Content

    Update: copy on the home page has been heavily edited by external SEO agency.

    Instagram

    Regular Content

    Facebook

    Regular Content

  • Lifestyle App

    Clients: Public Utilities Board (PUB) & Suez Environnement

    Creative Director: Carlo Victoriano

    Writer: Jeng Yi

    • In-app Game Design (Concept & Copy) 
    • Copywriting

  • Others

    Social Change Research // Interview // Writing // Art & Campaign Execution

  • The Big & Small C's of Content Writing

  • Contact

    You can call me Jeng ☺️ I'm based in Singapore 🇸🇬

  • Social Feed

    I'm a copywriter guilty of ink-decency.

    Also known as Inksome Tiny, I run a webcomic series called hello.mimoselle on Instagram!