Copywriter
Born Analogue
Wired for Digital
A Social Native
About
I Write Experiences. I Design Content. I Build Brands, Connections & Drive Interactions.
Social Media
Event Coverage
Website
Blog
eNL
Mobile App
Sales Kit
Press Release
Pitch
Experience
I'm no stranger to writing for
Travel & Tourism
F&B
Mall
Fashion
Arts Education
Climate
Flora & Fauna
Placemaking
Family
Home Tech
On Social Media
PaperOne™
Client: APRIL Group, PaperOne™
Platform: Instagram
—o-0-o—
The world has come a long way since homing pigeons delivered WhatsApp messages on papyrus. Yet one thing stays the same —the ability of a blank canvas to capture the imagination of many.
Paper is a technology far from obsolete in the 21st Century. And it's my job to help PaperOne™ leverage Instagram to connect with creative folks who're on the same page!
—o-0-o—
Concept 1:
Paper Treats
Writer: Jeng Yi (Concept + Copy)
Designer: Zerick (Art + Photography)
Concept 2:
Paper Stories
Writer: Jeng Yi (Concept + Copy)
Designer: Zerick (Art)
Sample 3:
Paper Pantone
Writer: Jeng Yi (Concept + Copy)
Designer: Zerick (Concept + Art)
NAFA
Client: Nanyang Academy of Fine Arts
Platform: Multi-platform + Event Coverage
—o-0-o—
Beyond showcasing its vibrant school life, Singapore's pioneer arts education institution seeks to engage its young audience on a platform native to them. It's my challenge to approach content with a daring soul and creative pride!
—o-0-o—
Climate Change SG
Client: National Climate Change Secretariat
Platforms: Facebook & Instagram
—o-0-o—
Climate change is real and Singapore isn't insulated from the impact of it.
More than just engaging keyboard warriors, NCCS seeks to create public awareness and drive climate action through dialogue and education. My challenge was to make scientific content palatable to the masses!
—o-0-o—
#DearHumans Series
Writer: Jeng Yi (Concept + Copy)
Infographic Series
Localised content
Writer: Jeng Yi (Concept + Copy)
Infographic Series
Localised content
Writer: Jeng Yi (Copy)
Din Tai Fung SG
Client: Din Tai Fung 鼎泰豐
Platforms: Facebook & Instagram
—o-0-o—
At Din Tai Fung, every visit is a homecoming. For a global brand that pursues consistency and excellence, the creative challenge was to extend this traditional experience online while pushing for new and creative ways to engage its audience in Singapore.
—o-0-o—
The Art of Eating Xiao Long Bao (Video)
Writer: Jeng Yi
Designer: Jin Yian Choo, Felicia Chia
Writer: Jeng Yi
Designer: Felicia Chia
Funan SG
Client: CapitaLand, Funan
Platforms: Facebook, Instagram
—Local. Street. Tongue-in-chic—
—o-0-o—
Funan 2.0 is an up-and-coming mall that will change how we live, work and play in Singapore's historic city hall. It's my job to engage millennials, young professionals, creatives and technopreneurs to join Funan's Gen F Tribe.
From now till 2019, Funan is stepping up its branding efforts through creative collaborations, workshops and events at its one-of-a-kind show suite.
—o-0-o—
Writer: Jeng Yi
Designer: Joanna Teo
Writer: Jeng Yi
Designer: Joanna Teo
Writer: Jeng Yi
Designer: Joanna Teo
Writer: Jeng Yi
Designer: Joanna Teo
Destination Marketing
Client: Singapore Cruise Centre // Brand: WOWgetaways
I've travelled to the island of Batam, tested food, visited ruins; interviewed local partners and wrote #WOWFlavoured web content featuring over 100 partners.
Website
WOWGetaways
Writer: Jeng Yi // Designer: Felicia Chia, Zerick // Editor: Caroline Boey
Web Content
Update: copy on the home page has been heavily edited by external SEO agency.
Regular Content
Regular Content
Others
Social Change Research // Interview // Writing // Art & Campaign Execution
Contact
You can call me Jeng ☺️ I'm based in Singapore 🇸🇬
Social Feed
I'm a copywriter guilty of ink-decency.
Also known as Inksome Tiny, I run a webcomic series called hello.mimoselle on Instagram!
© 2016