Copywriter

Client: APRIL Group, PaperOne™

Platform: Instagram

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The world has come a long way since homing pigeons delivered WhatsApp messages on papyrus. Yet one thing stays the same —the ability of a blank canvas to capture the imagination of many.

Paper is a technology far from obsolete in the 21st Century. And it's my job to help PaperOne™ leverage Instagram to connect with creative folks who're on the same page!

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Client: Nanyang Academy of Fine Arts

Platform: Multi-platform + Event Coverage

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Beyond showcasing its vibrant school life, Singapore's pioneer arts education institution seeks to engage its young audience on a platform native to them. It's my challenge to approach content with a daring soul and creative pride!

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Client: National Climate Change Secretariat

Platforms: Facebook & Instagram

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Climate change is real and Singapore isn't insulated from the impact of it.

More than just engaging keyboard warriors, NCCS seeks to create public awareness and drive climate action through dialogue and education. My challenge was to make scientific content palatable to the masses!

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Client: Din Tai Fung 鼎泰豐

Platforms: Facebook & Instagram

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At Din Tai Fung, every visit is a homecoming. For a global brand that pursues consistency and excellence, the creative challenge was to extend this traditional experience online while pushing for new and creative ways to engage its audience in Singapore.

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Client: CapitaLand, Funan

Platforms: Facebook, Instagram

—Local. Street. Tongue-in-chic—

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Funan 2.0 is an up-and-coming mall that will change how we live, work and play in Singapore's historic city hall. It's my job to engage millennials, young professionals, creatives and technopreneurs to join Funan's Gen F Tribe.

From now till 2019, Funan is stepping up its branding efforts through creative collaborations, workshops and events at its one-of-a-kind show suite.

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